From signals to a plan.

• 01Fit Intelligence

  Estimated 25–35% return reduction

  Predicts Slim / Medium / Relaxed fit preference from real body scan data. Tells you which silhouettes your buyers will keep vs return before they buy.

• 02Competitor Intelligence

  First-mover advantage per persona gap

  Maps which Indian brands own which buyer persona and where your catalogue leaves a gap. Shows Stylz-only signals no marketplace can see.

• 03Colour Demand

  ₹3.05L identified this month

  Shows which colours are rising in demand vs what's stocked, and the exact revenue that left without converting.

• 04Tier Intelligence

  T2/T3 warm palette = untapped revenue

  City-tier breakdown of colour demand — what sells in Surat versus Mumbai. Unlocks T2/T3 expansion with near-zero competition.

• 05Trend Forecast

  Next quarter production roadmap

  90-day action plan: what to launch, restock, hold price on, plan for or reduce — built from your buyers' actual swipe and purchase data.

• Brand A

  Marketplace private label · slim casual

  24–28%

  Persona share · est.

  Owns

  Casual slim-fit shirts & chinos · Monochrome + brights · Category volume leader

  Stylz sees

  Its slim-fit buyers are swiping ethnic-casual on Stylz — the label has zero ethnic line. BrandZ captures this crossover.

  Ethnic-casual upsell to its slim-fit persona

• Brand B

  Marketplace private label · relaxed casual

  17–21%

  Persona share · est.

  Owns

  Relaxed casual westernwear · Oversized tees & cargo · T3 city volume

  Stylz sees

  Warm-undertone buyers reject its cool-grey palette — abandon rate in the 55–60% band. The warm-neutral gap is untapped.

  Warm palette dominance in relaxed-casual

• Brand C

  Marketplace + D2C · active casual

  12–16%

  Persona share · est.

  Owns

  Active-casual · Athleisure & gym crossover · Strong Tier 1 pull

  Stylz sees

  Its buyers are swiping cotton kurtas on Stylz with no ethnic offering available. Medium-fit ethnic is the direct white space.

  Medium-fit ethnic-casual for its buyer base

• Brand D

  Marketplace private label · smart casual

  9–13%

  Persona share · est.

  Owns

  Smart-casual linen · Earthy warm palette · Occasion-casual crossover

  Stylz sees

  Closest colour profile match to BrandZ's base. The ethnic-casual upsell is data-proven via skin tone overlap.

  Occasion-casual crossover with warm linen

• Brand E

  Department store · streetwear label

  7–11%

  Persona share · est.

  Owns

  Relaxed streetwear · Bold graphics & oversized · Mid-premium in-store

  Stylz sees

  Highest Gothic Grunge affinity on Stylz. No ethnic brand owns this segment — first-mover is available now.

  Gothic Grunge ethnic capsule, zero competition

Peer labels anonymised in shared documents. Named benchmarks available in the live dashboard under NDA.

• BrandZ

  Your brand

  #3
  #2
  #4
  #2

  Top-2 in colour and occasion. Persona fit is the gap.

• Brand A

  Marketplace PL · slim casual

  #1
  #4
  #1
  #4

  Leads body + persona fit. Weak: ethnic, occasion.

• Brand C

  Marketplace + D2C · active

  #4
  #1
  #5
  #3

  Leads colour match. Weak: persona depth.

• Brand D

  Marketplace PL · smart casual

  #2
  #3
  #3
  #1

  Leads occasion fit. Warm palette aligned.

• Brand E

  Dept store · streetwear

  #5
  #5
  #2
  #5

  Strong persona niche only. Weak fit + colour.

Rankings are relative positions on the Stylz buyer panel this quarter — recalculated every report cycle. Ordinal ranks avoid the false precision of point scores.

• Rust / Burnt Orange88%Not in cat.₹1.36Lmissed
• Deep Maroon76%Low stock
• Mustard71%Size gap₹1.69Lmissed
• Olive / Army64%In stock
• Cool Grey18%Overstock
• Pastel Blue12%Overstock

• Rust

  84%

  91%

  88%

  Launch everywhere
• Deep Maroon

  61%

  78%

  72%

  Expand T2/T3
• Mustard

  55%

  82%

  79%

  T2/T3 priority
• Olive

  48%

  61%

  55%

  Maintain
• Cool Grey

  48%

  19%

  11%

  T1 only
• Pastel Blue

  44%

  16%

  8%

  Reduce T2/T3

• Launch

  Warm palette kurta capsule — rust, maroon, mustard

  88% colour intent · warm undertone dominant · competitor gap

  Est. ₹4–6L revenue opportunity

• Restock

  L and XL in all core ethnic kurtas

  62% of buyers in L/XL zone · XXL alert active since week 3

  Recover ₹1.69L in lost mustard XXL alone

• Hold price

  Contrast-collar embroidered kurtas

  Bold Dramatic intent rising · demand is organic, not deal-driven

  Margin protection, do not discount

• Plan

  Gothic Grunge capsule · 4 SKUs · dark tones / asymmetric

  11% of buyers, 0% catalogue coverage · first-mover available

  New segment acquisition, low investment, high signal

• Reduce

  Cool-grey and pastel-blue inventory depth

  18% colour intent · warm undertone mismatch · high rejection

  Free up working capital, reduce markdown risk

• Month 1

  Warm capsule: Rust · Maroon · Mustard · L/XL priority

• Month 2

  Contrast + embroidery drop · Bold Dramatic · Pre-festive push

• Month 3

  Gothic Grunge test, 4 SKUs · Dark tones · First-mover

Monthly cadence · palette build across the quarter

• AugTransitional earth. Linen carries sienna and ecru.
• SepPalette deepens. Ochre and oxblood enter.
• OctFull saturation. Festive peak: oxblood, ochre lead.

The texture rule · A/W 26

matte over sheen · tactile over flat · imperfect over polished

The six fabrics · peak → transition

• 

  Garment-Dyed Cotton

  Peak

  Lived-in colour depth and a pre-washed handle. Carries the earth palette with more character than piece-dyed cloth.

  Surface · soft, faded, fully matte

• 

  Linen–Wool Blends

  Rising

  The transitional answer: linen breathability with wool structure. The Aug-to-Oct bridge cloth for trousers and unlined tailoring.

  Surface · dry handle, visible slub

• 

  Fine-Wale Corduroy

  Returning

  October's anchor cloth. Enter through trousers and overshirts. Tonal colourways over contrast.

  Surface · brushed, directional nap

• 

  Crinkle & Seersucker

  Steady

  Texture without weight for humid festive months. The no-iron advantage is a genuine conversion argument at retail.

  Surface · puckered, dimensional

• 

  Brushed & Waffle Knits

  Transition

  Summer's open crochet matures into bouclé and waffle. Depth of surface replaces openness of structure.

  Surface · raised, tactile grid

• 

  Handloom & Slub

  Rising

  Khadi and dobby weaves go global as the artisanal luxury signal. India's native advantage, now a worldwide direction.

  Surface · irregular, visibly human

Silhouettes

• 

  01Controlled Volume Trouser

  Wide leg with a cleaner taper. Pleats stay, puddle hems go.

• 

  02Boxy Cropped Overshirt

  The transitional blazer replacement. Hip length, squared shoulder.

• 

  03Band Collar Shirting

  Mandarin and band collars rise globally. Ethnic menswear's crossover moment.

• 

  04Standalone Waistcoat

  Third-piece layering without the suit. Knit and tailored versions.

Original trend synthesis in the WGSN research tradition — projected from documented 2025–26 runway, retail and search trajectories.

• PearHIGHMEDIUM

  Straight fits rejected before cart

  Add A-line / wrap / waist-defined silhouettes to next 2 drops

• RectangleMEDIUMLOW

  Needs shape definition, oversized reads shapeless

  Add belts, seams, structured tops; avoid purely boxy cuts

• PetiteHIGHLOW

  Oversized looks overpowering, proportions wrong

  Create cropped / petite edits; add inseam options

• HourglassHIGHHIGH

  Low rejection, catalogue already serving this well

  Scale proven silhouettes; use as benchmark for other segments

• Wrong for my body

  Fit / silhouette problem

  Which SKUs are body-rejected pre-cart. Gives exact regrade priority list for next season.

  → Return cost reduction

• Not my vibe

  Personality mismatch

  Persona-to-product misalignment. Which style tribes your catalogue is actively losing to competitors.

  → Persona gap acquisition

• Too expensive

  Price-value gap

  Where buyers drop despite intent. AOV optimisation, add EMI, bundle or price anchor at this point.

  → EMI + bundling uplift

• Not my colour

  Skin tone / undertone mismatch

  Which shades warm vs cool undertone buyers reject. Direct input for next capsule colour brief.

  → Capsule ROI improvement

• Too loud / too basic

  Design intensity mismatch

  Range is over-designed or under-designed for the persona that landed. Improve campaign targeting.

  → Campaign efficiency

• Not occasion-right

  Context mismatch

  Product discovered in wrong context. Improve styling tags and editorial merchandising.

  → Merchandising improvement